Direct Marketing
One unique advantage that sets Ady Voltedge apart is our insiders’ knowledge of your target audiences. That means that the collateral we create will more than satisfy the particular needs of site selectors and others while optimally positioning your region.
Electronic
The internet has taken marketing to new levels - and we are right at the top. From email marketing campaigns to social media planning and implementation, our electronic marketing services can get your name out to a large audience in very little time.
Ady Voltedge is expert at developing print collateral for economic development organizations, tourism organizations, municipalities and associations, with particular emphases on the concise structure and the specialized content necessary to attract and maintain the interest of your target audiences.
Even with today’s technology, distributing tangible pieces of print marketing collateral is still a very effective marketing strategy. We can develop a number of different types of marketing collateral including:
- Direct mail campaigns
- Brochures
- Sell sheets.
Reverse Site Selection
Using the same methods and expertise that we use to effectively market regions, counties, and cities, we also develop marketing plans that zero in on individual properties or buildings.
Our Reverse Site Selectrion Process consists of:
- Conducting baseline research on key locational criteria (that site selectors use themselves) to optimally position an available property or building
- Confirming and/or expanding on the target industries that are believed to have the best and highest use of a property or building
- Developing marketing strategies and campaign concepts to effectively reach target audiences, including websites and direct mail pieces
- Implementing strategies and campaigns
Site Selector Communications
Ady Voltedge understands what interests site selectors and how to communicate with them in the most effective manner -- not only in general but on an individual basis.
We also know how to find the prospects in each target industry and what kinds of communication are most successful in reaching them.
In sum, Ady Voltedge insider knowledge greatly enhances your chances of gaining and keeping the attention of site selectors and decision makers in your target industries.
Contact us today to request a proposal or find more information on how our expertise in economic development marketing can put your region in the minds of site selectors and companies nationwide.
Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com