competitive Positioning

You are competing with other regions, states and, in most cases, countries across the globe. How are you going to stand out from the crowd?


It is crucial you identify and communicate the core assets of your region that are important to companies seeking to expand or relocate. You need to clearly differentiate it from the other 3,000+ EDOs trying to do the same. And, your EDO staff, partners, and other key stakeholders must be consistent and disciplined in the way they describe your region and its assets to corporate site selectors and other influencers.

Ady Voltedge Competitive Positioning provides a crystalized overall brand, as well as a focused positioning for each target industry.

After the competitive positioning is complete you have the message to cut through the global noise of business recruitment, and the data to back up your claims.


If you are interested in having Ady Voltedge define your region’s positioning, please give us a call today or request a proposal.

Call Janet Ady at 608.663.9218 or email: [email protected]